Research project

Engaging Hairdressers In Pro-Environmental Behaviours

Project overview

Research at 天发娱乐棋牌_天发娱乐APP-官网|下载 Business School has investigated the sustainability of products and practices in the hairdressing industry, and has identified pro-environmental behaviours for hairdressers to adopt and pass on to their clients. This has contributed to environmental benefits and improved economic competitiveness for the UK’s ?6.2bn hairdressing industry. In 2019 the project won an ?10,000 ESRC Outstanding Impact prize, which Baden used to promote sustainable hair practices overseas, particularly in Malta and Mauritius – two countries that experience acute water shortages.

Staff

Lead researchers

Professor Denise Baden

Personal Chair
Research interests
  • Storytelling and climate
  • Sustainable hairdressing
  • Climate Communication
Connect with Denise

Research outputs